Wndrmade was born from a desire to reimagine fragrance, rooted in purity, artistry, and intention.

Co-founded by Stephen Biebel and Alice Yeung, our journey began after Alice was diagnosed with thyroid cancer, which led to an acute sensitivity to synthetic fragrances. During Alice's recovery, we left New York City for the quiet mountains of Kerhonkson, New York, where healing and a connection with nature reshaped the way we approached everyday living.

While searching for high quality, luxurious fragrance products made only from real plant ingredients to fill our home with, we found the options were quite limited. We found many brands will describe their products as natural when they are actually using synthetic fragrance oils, lab altered molecular isolates, or blends of essential oils and fragrance oils that still allow for natural marketing claims. This didn't work for us. While "natural" fragrance oils and molecular isolates may begin with a natural plant source, they are chemically broken down and reconstructed in a lab, separating them from the full spectrum, whole plant experience we were seeking. So we decided to create our own, and offer something different for others who may also be sensitive to synthetics or simply prefer a more natural approach.

Our journey as natural fragrance crafters began with a curiosity and passion for designing perfumes, and so we started combining botanical ingredients to create beautiful, complex, plant-based scents. While perfume was our first creation, we soon realized that home fragrance was the perfect place to start our business, since that was a market where it was so challenging to find a truly natural option. It allowed us to bring intentional, natural aromas into the spaces where people find comfort and connection.

From our studio in Kerhonkson, every Wndrmade product is handcrafted with care. Each scent is composed in-house, blending between 12 and 20 different essential oils and botanical extracts to create complex, finely balanced aromas that are completely free from synthetic perfumes and toxins.

Our approach to product design is guided by thoughtfulness and sustainability. Produced in small batches, our candles are housed in reusable and recyclable materials that reflect a minimalist aesthetic and complement any space.

In 2024, we expanded our offerings with the launch of our incense cones, made only from raw wood and resins with no added fragrance. Handcrafted and clean-burning, they stay true to our mission of creating intentional, natural home fragrance goods.

At Wndrmade, every product is a reflection of our belief that the things we surround ourselves with should enhance our well-being and connect us to the beauty of nature. 🌱